Militant Pragmatism English talk by Aaron Ross, Pru Elliot (United States)
Don Bosco Saal: Main hall, ground floor
Militant Pragmatism Corporate campaigning is a key element of the work undertaken by an increasing number of animal protection groups globally. Through a combination of pragmatism and hyper-aggressive pressure tactics, our movement has shown that effective campaigns can shape industry policies which impact millions of animals. We will share strategies, tactics, hard-earned lessons and examine case studies from campaigns around the world as well as discuss the regional external factors that impact opportunities for progress.